Privacy Policy

This Privacy Policy sets out how Sigmar Investment PTY LTD (“Company”, “we”, “us”, or “our”) collects, uses, discloses, and protects personal information and business data in connection with the Profit Guard platform (“Service”).

We are committed to ensuring that all personal information is handled in accordance with applicable data protection laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), and, where applicable, international data protection regulations such as the General Data Protection Regulation (GDPR).

By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy applies to all information collected through:

• The Profit Guard application
• Integrations with third-party platforms, including Shopify
• Communications between you and the Company

This Policy applies to both:

• Merchant users (business customers)
• Limited customer-related data processed on behalf of merchants

3.1 Business and Merchant Information

We collect and process business-related information necessary to provide the Service, including but not limited to:

• Store configuration data, including pricing, discount structures, and inventory settings
• Financial inputs, including cost of goods, margin assumptions, and related operational metrics
• Account information such as business name, contact details, and authentication credentials

3.2 Transactional and Operational Data

In the course of providing the Service, we process transactional data, including:

• Order and cart data
• Product and inventory data
• Discount, promotion, and pricing interactions
• Loyalty and gift card interactions where applicable

3.3 Customer-Related Data

Profit Guard processes limited customer-related data solely as necessary to perform its functions. This may include:

• Customer identifiers provided via Shopify APIs
• Order-level customer behaviour data

We do not intentionally collect or store sensitive personal information unless explicitly required for system functionality and permitted by law.

We collect and use information for the purposes of:

• Providing and operating the Profit Guard Service
• Evaluating financial outcomes of transactions in real time
• Enforcing merchant-defined rules and policies
• Generating reporting and analytical insights
• Maintaining system integrity, security, and performance

We may also use aggregated and anonymised data for the purpose of improving the Service. Such data does not identify any individual or specific business.

We do not sell personal information or business data to third parties.

Where applicable, we process personal data on the following legal bases:

• Performance of a contract (providing the Service)
• Legitimate interests in improving and securing the Service
• Compliance with legal obligations

We take reasonable technical and organisational measures to protect information against unauthorised access, loss, misuse, or disclosure.

Data is stored using secure infrastructure providers, including:

• Cloudflare (for edge computing, security, and routing)
• Linode (for server hosting and data storage)

Security measures include, but are not limited to:

• Encryption of data in transit
• Access control and authentication mechanisms
• Logging and monitoring of system activity

We retain data only for as long as necessary to:

• Provide the Service
• Comply with legal and regulatory obligations
• Resolve disputes and enforce agreements

Upon termination of the Service, data will be deleted or de-identified within a reasonable period, unless retention is required by law.

We do not disclose personal or business data except:

• To trusted service providers necessary to operate the Service (e.g., hosting and infrastructure providers)
• Where required by law, regulation, or legal process
• With the express consent of the Customer

All third-party service providers are required to maintain appropriate data protection standards.

Due to the use of global infrastructure providers, data may be stored or processed outside Australia.

Where such transfers occur, we take reasonable steps to ensure that the recipient complies with data protection standards comparable to those under Australian law.

Profit Guard integrates with Shopify and processes data in accordance with Shopify's API terms and policies.

We:

• Access only the data necessary to provide the Service
• Do not use Shopify data for unrelated purposes
• Do not retain data beyond what is required for functionality

You may request access to, or correction of, your personal information by contacting us using the details provided below.

We will respond to such requests in accordance with applicable law.

In the event of a data breach that is likely to result in serious harm, we will:

• Notify affected parties as required by law
• Take reasonable steps to mitigate the impact
• Investigate and remediate the issue

We reserve the right to amend this Privacy Policy from time to time.

Any updated version will be made available within the Service. Continued use of the Service constitutes acceptance of the updated Policy.

For any questions, requests, or concerns regarding this Privacy Policy, please contact:

By using Profit Guard, you acknowledge that:

• You have read and understood this Privacy Policy
• You consent to the collection and use of information as described herein